Problem-solving, collaborative partner

I’ve gained 20 years of experience in strategic communications, marketing, and advertising working with some of Canada’s largest organizations and not-for-profits. Among them are TD Bank, General Motors, Microsoft Canada, the Independent Electricity System Operator (IESO), World Vision, SickKids Hospital, and Girl Guides as well as with many mid-size businesses, top ad agencies, and higher education institutions, including U of T and Toronto Metropolitan University.

I am very interested in helping clients whose products or services authentically address the climate crisis.

As we work to meet your goals, you’ll find that I’m flexible, with an approach grounded in the desire for clarity, relevance, compelling story telling, and a good user experience.

Whether we work together on your overarching strategy or on an individual project, I’ll help you explore the intersection of communications, brand, and business strategy, and bring intelligence and curiosity to your project.

CAPABILITIES

Communications Strategy

  • Brand messaging

  • Brand positioning

  • Competitor analysis

  • Employee engagement and aligned external and internal messaging

  • Marketing content planning

  • Messaging frameworks

  • Thought leadership content strategy & development

Digital Content Strategy

  • Content audits (qualitative)

  • Content planning

  • Customer journeys

  • Digital content strategy

  • Editorial style guides

  • Governance documents

  • Persona creation

  • Web copy writing (+social media, video scripts, etc.)

  • Workshop planning & facilitation