Sample Work

TD Canada | Emails

We had fun using TD Canada’s updated visual identity and brand voice, the Conversationalist, to appeal to customers with a fresh look and approachable tone.


Art Director: Marlene Saunders

Writers: Kristen Atkinson, Alene Shahnazarian

Creative Directors: Jinnean Barnard, Mario Cesareo 


Art Director: Marlene Saunders

Writer: Valentine Ho

Creative Directors: Jinnean Barnard, Mario Cesareo 

Ontario Energy Board (OEB) | Website Redesign

The goal of the OEB's website redesign was to give the public greater transparency into what the OEB is and how it works, and to increase consumers’ energy literacy. Our content and UX strategy helped us write and organize clear, straightforward content to give consumers  information about complex issues such as hearings, licensing and directives, and to explain the OEB's role and processes. And, we encouraged consumers to have a voice and take part in the process.

Art Direction & UX: Q30 Design Inc. 
Content Strategist: Jinnean Barnard
Writer: Martha Lynch 


General Motors of Canada | Certified Service Videos

30 second bites of information about vehicle maintenance — tire tips, wheel alignment, oil change, brake care and more — delivered with the clock ticking. 

Marc, our relatable certified service expert, provides quick, understandable information while animations add visual interest and illustrate his points. As our producer said, “Wow, I’m actually learning a lot!”

We created 10 videos in French and English — and three more for the US market —for use on YouTube, in digital CRM, in dealerships and on the Certified Service website (CDs Jinnean Barnard/John Alabaszowski).

Senior Art Director: Matt Howe
Writer: Aaron Woolfson
Creative Directors: Jinnean Barnard, John Alabaszowski
Director: John McDougall


Camp Oochigeas | Evening of Summer Dreams fundraising

Camp Oochigeas is a camp for kids with cancer. For its biennial fundraising gala materials, we created a direct and digital fundraising campaign that presented Ooch as the One Place where kids with cancer can just be kids. 

Campaign elements in slideshow below include postcard, invitation outer envelope, invitation (letter, photo album with belly band, response card and envelope), photo album front cover and inside pages, website, and event program guide. Additional elements included a Facebook page, tickets, response card and envelope, and event signage.

Senior Art Director: Eric Belanger
Writer: Jinnean Barnard
Creative Directors: Jinnean Barnard, John Alabaszowski