Sample Ad Work


TD Canada | Emails

Banking. It can be fun!

Customers new to TD or to a specific product receive emails to start them on their journey. The relatable images and easy, conversational tone in these emails communicate a fresh, approachable bank and a good relationship to come. And speaking of relationships, our happy client thanked us for a “strong partnership and desire to deliver the best work.”

TEAM

Senior Art Director: Marlene Saunders

Senior Writer: Valentine Ho

Creative Directors: Jinnean Barnard & Mario Cesareo

Agency: Cossette

And who doesn’t like rewards?

TEAM

Senior Art Director: Marlene Saunders
Senior Writers: Kristen Atkinson, Alene Shahnazarian
Creative Directors: Jinnean Barnard, Mario Cesareo
Agency: Cossette


SickKids Hospital

Toronto’s extraordinary SickKids Hospital helps sick children and their families deal with health challenges that are sometimes overwhelming. It was a privilege to help raise funds for the organization, which champions kids’ healthcare, research and innovative creative.

SickKids | Holiday Gift Guide

Our Get Better Gifts campaign showed children engaged in holiday traditions — such as decorating the IV pole — to juxtapose what SickKids does to ensure hospitalized children experience something like “home” with the reality of spending the holidays being treated in the hospital.

The work included print, digital and social and this campaign saw a jump in revenue to 146% compared to the previous year, and traffic of 178% above the previous year.

TEAM

Senior Art Director: Janey Tuite
Senior Writer: Kay Benedek
Creative Directors: Jinnean Barnard, Mario Cesareo
Agency: Cossette


SickKids | Mother’s Day Campaign

Parents and caregivers go to great lengths for their sick children. Our Mother’s Day campaign tells the stories of courageous moms who need support in order to be there for their kids, and asks people to buy the moms in their lives a Get Better Gift.

This year’s very successful email and social campaign netted the highest revenue to-date for Mother’s Day.

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Facebook Carousel

TEAM

Senior Art Director: Janey Tuite
Senior Writer: Kay Benedek
Creative Directors: Jinnean Barnard, Mario Cesareo
Agency: Cossette


Royal Canadian Mint | Equality Dollar

We created a short film, The Cost, to help The Royal Canadian Mint launch the Equality Dollar, commemorating the 50th anniversary of parliament starting the process of the decriminalization of homosexuality in Canada. The coin features the artwork of Vancouver-based artist and humanitarian Joe Average. The work includes print ads and 15 and 30 second versions of the film, shown on TV, Facebook and Instagram.

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TEAM

Art Director: Anton Mwewa
Associate Creative Director: Rachel Abrams
Creative Directors: Jinnean Barnard & Mario Cesareo
Producer: Haley Stefan
Agency: Cossette
Production House: Linetest
Music Agency: Grayson Mathews


Ontario Energy Board (OEB) | Website Redesign

The goal of the OEB's website redesign was to give the public greater transparency into what the OEB is and how it works, and to increase consumers’ energy literacy. Our content and UX strategy helped us write and organize clear, straightforward content to give consumers  information about complex issues such as hearings, licensing and directives, and to explain the OEB's role and processes. And, we encouraged consumers to have a voice and take part in the process.



TEAM
Art Direction & UX: Q30 Design Inc. 
Content Strategist: Jinnean Barnard
Writer: Martha Lynch 

 


General Motors of Canada | Certified Service Videos

30 second bites of information about vehicle maintenance — tire tips, wheel alignment, oil change, brake care and more — delivered with the clock ticking. 

Marc, our relatable certified service expert, provides quick, understandable information while animations add visual interest and illustrate his points. As our producer said, “Wow, I’m actually learning a lot!”


We created 10 videos in French and English — and three more for the US market —for use on YouTube, in digital CRM, in dealerships and on the Certified Service website under Vehicle Maintenance FAQ videos (CDs Jinnean Barnard/John Alabaszowski).

TEAM
Senior Art Director: Matt Howe
Writer: Aaron Woolfson
Creative Directors: Jinnean Barnard, John Alabaszowski
Agency: McCann
Director: John McDougall

 

Camp Oochigeas | Evening of Summer Dreams fundraising

Camp Oochigeas is a camp for kids with cancer. For its biennial fundraising gala materials, we created a direct and digital fundraising campaign that presented Ooch as the One Place where kids with cancer can just be kids. 

Campaign elements in slideshow below include postcard, invitation outer envelope, invitation (letter, photo album with belly band, response card and envelope), photo album front cover and inside pages, website, and event program guide. Additional elements included a Facebook page, tickets, response card and envelope, and event signage.

TEAM
Senior Art Director: Eric Belanger
Writer: Jinnean Barnard
Creative Directors: Jinnean Barnard, John Alabaszowski
Agency: McCann