I have created email campaign content for a wide range of clients, including World Vision, SickKids Hospital, Rogers, TD Bank Canada and TD US, Canadian National Blood Services, GM, and more. The selection below includes both campaigns I have directed and emails I have written. (See captions for details.)
TD Canada | Emails
Customers new to TD or to a specific product receive emails to start them on their journey. The relatable images and easy, conversational tone in these emails communicate a fresh, approachable bank and a good relationship to come.
I was co-Creative Director of the TD work shown below. See captions for Team members.
TEAM Senior Art Director: Marlene Saunders Senior Writer: Valentine Ho Creative Directors: Jinnean Barnard & Mario Cesareo Agency: Cossette
TEAM Senior Art Director: Marlene Saunders Senior Writers: Kristen Atkinson, Alene Shahnazarian Creative Directors: Jinnean Barnard, Mario Cesareo Agency: Cossette
SickKids Hospital Emails
Toronto’s extraordinary SickKids Hospital helps sick children and their families deal with health challenges that are sometimes overwhelming. It was a privilege to help raise funds for the organization, which champions kids’ healthcare, research and innovative creative.
I was co-Creative Director of the award-winning SickKids work shown below. See captions for Team members.
Mother’s Day Campaign
Parents and caregivers go to great lengths for their sick children. Our Mother’s Day campaign tells the stories of courageous moms who need support in order to be there for their kids, and asks people to buy the moms in their lives a Get Better Gift.
This successful email and social campaign netted the highest revenue to-date for Mother’s Day.
TEAM Senior Art Director: Janey Tuite Senior Writer: Kay Benedek Creative Directors: Jinnean Barnard, Mario Cesareo Agency: Cossette
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Onboarding Email Copy
This persuasive content was for a new campaign by Canadian Blood Services. It’s a speculative, exemplary excerpt produced by the Blood Services’ ad agency and I can’t confirm whether the email was published as part of the campaign.
A simple act of heroism will change your life.
Make giving your superpower. When you donate blood, you feel great and help save a life.
It’s a big step to give part of yourself for the first time. Donating blood can change someone else’s life, but you might be surprised to discover what it means for you.
You’ll have an unexpected sense of real achievement
You’ll enjoy the feeling of belonging to a community of donors
When so much of what we do is virtual, giving blood is an empowering, “in-real-life” act of human connection — a physical accomplishment that’s a service to all Canadians.
Get that big feeling.
<CTA> Book an appointment today.
Read donor stories
<two stories>
Feel great and help save a life. There’s an app for that.
Use the GiveBlood app to find and book an appointment, view your donation stats, and even donate with friends and track your progress.
<CTA> Get the GiveBlood app
Kensington Tours
I wrote this email, targeting current Kensington Tours’ customers, that announces tailor-made, luxury ski experiences.
Writer: Jinnean Barnard, Sample page
Sample page
Sample page