Onboarding Email Copy
This persuasive content was for a new campaign by Canadian Blood Services. It’s a mockup produced by the ad agency and I can’t confirm whether the email was published as part of the campaign.
A simple act of heroism will change your life.
Make giving your superpower. When you donate blood, you feel great and help save a life.
It’s a big step to give part of yourself for the first time. Donating blood can change someone else’s life, but you might be surprised to discover what it means for you.
You’ll have an unexpected sense of real achievement
You’ll enjoy the feeling of belonging to a community of donors
When so much of what we do is virtual, giving blood is an empowering, “in-real-life” act of human connection — a physical accomplishment that’s a service to all Canadians.
Get that big feeling.
<CTA> Book an appointment today.
Read donor stories
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Feel great and help save a life. There’s an app for that.
Use the GiveBlood app to find and book an appointment, view your donation stats, and even donate with friends and track your progress.
<CTA> Get the GiveBlood app